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STOCKHOLDERS EQUITY (DEFICIT) - Status of outstanding stock warrants (Details) (USD $)
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0 Months Ended | 1 Months Ended | 6 Months Ended | 12 Months Ended | 6 Months Ended | 12 Months Ended | 6 Months Ended | 12 Months Ended | ||||
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Jul. 29, 2013
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Jul. 25, 2013
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Jun. 30, 2013
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Jan. 02, 2013
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Dec. 31, 2012
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Dec. 31, 2011
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Jun. 30, 2013
Number of Warrants
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Dec. 31, 2012
Number of Warrants
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Jun. 30, 2013
Weighted Average Exercise Price
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Dec. 31, 2012
Weighted Average Exercise Price
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Jun. 30, 2013
Weighted Average Remaining Contractual Life (Years)
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Dec. 31, 2012
Weighted Average Remaining Contractual Life (Years)
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| Beginning Balance | 199,162 | 2,589,109 | ||||||||||
| Beginning Balance, Per Share | $ 7.02 | |||||||||||
| Beginning Balance, Remaining Life | 6 years 6 months | |||||||||||
| Granted | 502,404 | 13,589,109 | ||||||||||
| Granted, Per Share | $ 6.50 | $ 0.51 | ||||||||||
| Granted, Remaining life | 3 years | 9 years | ||||||||||
| Cancelled | (4,800,000) | |||||||||||
| Cancelled, Per Share | $ 0.50 | |||||||||||
| Cancelled, Remaining life | 10 years | |||||||||||
| Forfeited | (73,077) | |||||||||||
| Forfeited, Per Share | $ 6.50 | |||||||||||
| Forfeited, Remaining Contractual Life | 8 years 11 months | |||||||||||
| Exercised | (6,200,000) | |||||||||||
| Exercised, Per Share | $ 0.50 | |||||||||||
| Exercised, Remaining life | 10 years | |||||||||||
| Ending balance | 628,489 | 199,162 | 2,589,109 | |||||||||
| Ending balance, Per Share | $ 6.69 | $ 0.54 | ||||||||||
| Ending balance, Remaining life | 7 years | |||||||||||
| Warrants exercisable | 600,284 | 1,089,109 | ||||||||||
| Weighted average fair value of warrants granted during the year ended December 31, 2012, Per Share | $ 7.00 | $ 6.85 | $ 5.03 | $ 6.50 | $ 0.51 | |||||||