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STOCKHOLDERS EQUITY (DEFICIT) - Summary of stock options (Details)

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STOCKHOLDERS EQUITY (DEFICIT) - Summary of stock options (Details) (USD $)
6 Months Ended 12 Months Ended 6 Months Ended 12 Months Ended 6 Months Ended 12 Months Ended
Jun. 30, 2013
Jan. 02, 2013
Dec. 31, 2012
Dec. 31, 2011
Jun. 30, 2013
Number of Options
Dec. 31, 2012
Number of Options
Jun. 30, 2013
Weighted Average Exercise Price
Dec. 31, 2012
Weighted Average Exercise Price
Jun. 30, 2013
Weighted Average Remaining Contractual Life (Years)
Dec. 31, 2012
Weighted Average Remaining Contractual Life (Years)
Beginning balance 471,154 153,846 2,000,000               
Beginning Balance, Per Share   $ 6.50                
Beginning Balance, Remaining Life                 9 years 10 months  
Granted         423,077 5,000,000        
Granted, Per Share             $ 6.95 $ 0.50    
Granted, Remaining life           10 years     5 years 3 months 10 years
Exercised                      
Forfeited                      
Cancelled         (105,769) (3,000,000)        
Cancelled, Per Share             $ 11.05 $ 0.50    
Cancelled, Remaining life                 4 years 8 months 10 years
Ending balance 471,154 153,846 2,000,000               
Ending balance, Per Share $ 5.89   $ 0.50              
Ending balance, Remaining life                 7 years 9 months 10 years
Options exercisable at end of year 54,487   83,333              
Options exercisable at end of year, Per Share $ 7.3   $ 0.50              
Options expected to vest 416,667   1,916,667              
Weighted average fair value of options granted during the period             $ 4.42 $ 0.48